About Us

“BUILDING UNITY IN DIVERSITY”

We set up our club’s foundation with these 4 fundamental core pillars: SOCIETY, NATURE, ENTERPRISE & FUN.

PILLAR OF SOCIETY.

We aim to form a strategic partnership with any caring NGOs, leveraging on their unique resources, such as medical skills or disaster relief activities, with our fleet of Land Rovers to reach out to the needy in the remote part of Sabah.

PILLAR OF NATURE.

We aim to support NGOs in nature conservation and bolster their effort to Promote, Educate, Conserve & Protect our NATURE. We also want to showcase and promote the richness of our 130 MILLION-year-old Borneo rainforest, introduce Sabah’s geographical, ecological, cultural and historical attractions through sustainable adventure tourism with our international Land Rover affiliates.

PILLAR OF ENTERPRISE.

We came up with a revenue-generating model for the club to ensure its future, efficiency, and sustainability. It includes membership subscription, merchandising, Borneo 4WD & Outdoor Show and Sabah Land Rover Jamboree. These events are in the internationally circulated Calendar of Events by Sabah Tourism Board.

PILLAR OF FUN.

We have established a home base in Keningau, the interior town of Sabah. Its 20-acres farmland provides family-friendly outdoor activities and farm stay while the members can test their handling skills in our specially designed 4WD track. Periodically, we organize workshops and fellowship to exchange tips on handling skills and technical knowledge for all 4WD enthusiasts.